Strategi Pengembangan Pariwisata Berdasarkan Pengaruh Ketersediaan Infrastruktur Terhadap Keputusan Berkunjung Wisatawan

Authors

  • Firdaus Ikram Prodi Perencanaan Wilayah dan Kota Universitas Muhammadiyah Bulukumba, Bulukumba, Indonesia
  • Despry Nur Annisa Ahmad Prodi Perencanaan Wilayah dan Kota Universitas Muhammadiyah Bulukumba, Bulukumba, Indonesia
  • Yan Radhinal Prodi Perencanaan Wilayah dan Kota Universitas Tadulako, Palu, Indonesia

DOI:

https://doi.org/10.22487/ruang.v20i1.335

Abstract

This study analyzes the influence of infrastructure availability on tourist visit decisions in Bira Village, Bulukumba. The goal is to identify the infrastructure factors that most influence tourists and determine priorities for their development. The research methods included field surveys, observations, and the distribution of online questionnaires to 100 respondents selected using the Slovin formula. Data analysis used simple linear regression to measure influence and the Analytic Hierarchy Process (AHP) to determine priorities. The results demonstrate that infrastructure availability has a positive influence on visit decisions. Further AHP analysis revealed that accessibility infrastructure and social media promotion are top priorities in the village's tourism development strategy. In conclusion, improving infrastructure, particularly accessibility and supporting facilities, along with effective promotion, is crucial for increasing tourist attraction and visits to Bira Village.

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Published

2025-04-09

How to Cite

Ikram, Firdaus, Despry Nur Annisa Ahmad, and Yan Radhinal. 2025. “Strategi Pengembangan Pariwisata Berdasarkan Pengaruh Ketersediaan Infrastruktur Terhadap Keputusan Berkunjung Wisatawan”. RUANG : JURNAL ARSITEKTUR 20 (1):96-106. https://doi.org/10.22487/ruang.v20i1.335.

Issue

Vol. 20 No. 1 (2026): JURNAL RUANG

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Issue

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Copyright (c) 2026 Firdaus Ikram, Despry Nur Annisa Ahmad , Yan Radhinal

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